Houses built from cardboard boxes and small toys, with cardboard swimming pools on the roof.

Toy of the Year 2023 is a cardboard box

I order food online and almost everything we need usually arrives in a cardboard box. My kids love these boxes. Someone usually asks when they empty the box if they can take it out to play. As we enter the last month of the year, I dare to announce that The Flow Of Home declares the Toy of the Year 2023 to be a cardboard box! The cardboard box that will be arriving in households is an ecological by-product, a cornucopia of endless creativity and is suitable for playful people of all ages!  

I admit that in the past, when we still had too much stuff, I was very tempted to say no to the box requests. The vision of an even messier living room, blocked passageways and a Lego-cardboard-mix on the floor immediately flushed to mind. Who would clean that up too? Handing over the box would have meant yet another addition to my never-ending to-do list.

Now our home is at the point where we've cleared out so much stuff and unnecessary furniture that there's free play space in every room. I can happily give the box for play, knowing it will live in a corner somewhere for a couple of weeks - whatever. Now it will fit in there.

Who writes here?

The blog is written by a marketing pro-turned-professional-organiser, a mother of three, Henna Paakinaho from Pirkanmaa, Finland. I have strong track record managing both home and demanding career in busy years. Through Ruuhkaton I help my clients to focus on their everyday life instead of unnecessary stuff. Nice to have you here!

Why is the Toy of the Year 2023 a cardboard box?

How can a cardboard box be a toy, let alone a Toy of the Year? So what do you do with the box? Children have made planes, racing cars, trains, houses and dolls' houses out of them. The possibilities are endless and the mind boggles at the wonderful blanks in the box. Forgetting for a moment all that our society has told us about toys, the virtues of a toy are variety, attraction and availability.

Houses built from cardboard boxes and small toys, with cardboard swimming pools on the roof.
Cardboard boxes can be used to build dollhouses of your choice, as well as a handy terrace pool.

Children also enjoy these plays for hours, even in harmony. We have already declared the cardboard box Toy of the Year in 2019, 2020, 2021 and 2022! This year was no exception.

The cardboard box still attracts every child. One turns it into a toy puppy house and the other sits in the driver's seat. The youngest was just little amazed that he couldn't fit into any of the boxes anymore. But the older one consoled him that this box makes a really good robot head that fits in everyone's heads.

Open-ended toys are important for the development of creative problem-solving skills

What is this cardboard box thrill all about? It is important for a child's development to be able to play open-ended games where the outcome is not predetermined. This is the kind of play stimulated by Lego blocks, for example, with their endless possibilities for assembly.

The picture shows a large car seat box with a peephole, into which the child crawls.
The cardboard box has fulfilled its role in protecting the goods being transported. Next, it will be transformed into a handy lighthouse for your child to play with.

Tinkering with a cardboard box is the same endless stream of imagination - using your imagination to create something new and practise all sorts of things. No one predetermines how the play will turn out or what the cardboard box will eventually become. This is creative play, where the child gets to create rather than the plaything dictating the direction of the play.

I previously wrote an article on open end toys, you can find it here.

Play is a fundamental right of the child

At the end of November, we celebrated Children's Rights Day. In fact, play is so important that UN Convention on the Rights of the Child lists the "right to play" as a specific point (31): play is an important pillar of a child's well-being.

A train made of cardboard boxes with families on board is Toy of the Year 2023
The cardboard box train was loaded with a soft toy and the child could sit in the driver's seat in the front cabin.

There are many ways to play - and you can play well without toys. As Christmas approaches, I always wonder how Christmas has become such a toy-filled celebration that everything else gets lost under the presents. Our children don't need all those toys, they need opportunities to play.

So listen carefully when your child suggests a game or asks for the opportunity to play. Let play happen, even if it means making a mess for a moment, and remember that toys are not (necessarily) needed for play. But play space and blanks are!

Boldly declutter overly detailed toys and create space and opportunities for play. If you have a big mountain of toys but a reluctant and cranky play-aged child, it could be a sign of too many toys and too little play space or opportunity to create play (e.g. through crafting). You can read about the impact of the number of toys on play here.

In the photo: trained professional organiser Henna Paakinaho from Pirkkala, Finland

If you need tailored organisational help in Pirkanmaa, Finland for your home, I'm happy to help. I am a trained professional organiser Henna Paakinaho and organise homes via my company Ruuhkaton arki .

I offer free consultation and a satisfaction guarantee for my work. Call 044 324 9483 or send me a message henna@ruuhkaton.fi

I recently wrote some tips for decluttering toys and especially around the holidays, a decluttering round is in order as gifts come into almost every home.

You can read about going through the toys here. If you need help decluttering toys in Pirkanmaa, I'm happy to help. You can find trained professional organizers from all over Finland at the Finnish Association of Professional Organizers webpage.

Have a playful wait for Christmas!

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